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Free2b Foods primes for free-from chocolate snacking expansion

Sun Cups maker Free2b Foods hopes to move beyond confections and into allergen-free snacks with investor VG Growth Partners.

Free2b Foods launched Snack Breaks earlier this month and plans further snack NPD with investor VG Growth Partners. Photo: Free2b Foods

Simply Gum: ‘We want to be an everyday gum sitting next to Wrigley’

The CEO of Simply Gum, Caron Proschan, has vowed to compete with Wrigley for shelf space claiming startups have more flexibility to target consumers with innovative products.

Confectionery grows above FMCG average in Western Europe

Confectionery was the second biggest driver of growth in Western Europe’s fast moving consumer goods (FMCG) market in 2016, according to Nielsen.

Constantia Flexibles to close confectionery & snack packaging plant

Constantia Flexibles is closing its confectionery and snacks flexible packaging plant in Bucharest, Romania, in July, axing 90 jobs.

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

It’s a claim that will raise a few eyebrows: researchers working for Mars can accurately predict whether or not an advert will deliver a big sales uplift by studying facial expressions.

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