Sun Cups maker Free2b Foods hopes to move beyond confections and into allergen-free snacks with investor VG Growth Partners.
The CEO of Simply Gum, Caron Proschan, has vowed to compete with Wrigley for shelf space claiming startups have more flexibility to target consumers with innovative products.
Confectionery was the second biggest driver of growth in Western Europe’s fast moving consumer goods (FMCG) market in 2016, according to Nielsen.
Constantia Flexibles is closing its confectionery and snacks flexible packaging plant in Bucharest, Romania, in July, axing 90 jobs.
It’s a claim that will raise a few eyebrows: researchers working for Mars can accurately predict whether or not an advert will deliver a big sales uplift by studying facial expressions.