Pieraldo will relocate to the UK after spending the past 27 years in various roles within the Ferrero Group across Europe.
His most recent role was as brand president for Nutella in Soremartec, the firm’s research and development unit in Italy. Pieraldo has held this position for the past five years.
1999-2005, Pieraldo held the roles of md Ferrero Belgium and Netherlands.
Before 1999 he was the sales development director and, marketing manager for Ferrero France.
Pieraldo’s first role with the firm, which he held between 1984 and 1986, involved research responsibilities as part of the research and development unit for Ferrero Luxembourg.
Pieraldo’s predecessor, Christian Walter, joined Ferrero UK & Ireland as md in October 2009.
Walter has been promoted to the role of president of Pralines in Italy. In this role, he will have overall responsibility for developing the category worldwide which includes the iconic Ferrero Rocher boxed chocolate brand.