Products from US chocolate giant Hershey will be a fixture on Tesco store shelves in the UK as the supermarket launches dedicated US sweet and snacks bays.
A report from ConfectioneryNews.com’s sister publication The Grocer said that Hershey products such as Resse’s Peanut Butter Cups would be an integral part of UK supermarket Tesco’s American themed fittings.
Tesco will initially launch the US-style aisles in three UK stores, but a wider rollout is expected.
Rival supermarket retailer Asda recently launched 100 American confectionery bays in the UK, which feature a range of 12 Hershey’s products.
Euro Foods, UK distributor of Hershey products, told the Grocer that sales Hershey brands had climbed on 50% last year and a further 20% uplift was expected by the end of the year.