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Patent Watch

Mondelez flexible gum packaging allows consumer tailoring

Kraft snacks spin-off Mondelez has filed a patent for a flexible gum package that allows consumers to buy and carry the amount of gum they require.

Mondelez eyes Saudi expansion with new JV

Cadbury owner Mondelez International has entered a joint venture to expand distribution in Saudi Arabia, which it calls an “important and strategic market” in the region.

Mondelez develops bitterness masking using vitamin E

Mondelez International has developed a method to cover unpleasant bitter tastes in confectionery products using a vitamin E compound.

New Rules Of Engagement

Mondelez innovation head talks digital age marketing

Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.

Mondelez now uses cage free eggs in Toblerone

Mondelez now uses eggs laid by cage free hens in its Toblerone bars; a move welcomed by animal welfare organization FOUR PAWS.

Mondelez to lose Dinosaurus in Galletas Artiach takeover

Nutexpa has acquired Spanish biscuit manufacturer Galletas Artiach in a deal that means Mondelez International will lose its license for the Dinosaurus biscuit brand to Lotus Bakeries

Mondelez in fresh tax evasion probe in India

Mondelez International subsidiary Cadbury India is under investigation for alleged evasion of excise duties by authorities in India.

Mondelez pumps $400m in sustainable cocoa supply chain

Cadbury owner Mondelez International has announced plans to invest $400m in its cocoa supply chain over the next ten years.

News in brief

Mars, Mondelez and Callebaut gear up for World Cocoa Conference

Major industry players including Mars, Mondelez International and Barry Callebaut are due to appear at the World Cocoa Conference in the Ivory Coast, which gets underway today.

News in brief

Hurricane Sandy forces Mondelez and Hershey closures

Mondelez International and Hershey have been forced to close facilities due to Hurricane Sandy.

News in brief

Mondelez appoints Asia specialist to board

Kraft Foods global snacks spin-off Mondelez International has appointed Patrick T. Siewert to its Board of Directors to increase its knowledge of the emerging Asian market.

News in brief

Mondelez recalls Green & Blacks chocolate amid salmonella risk

Mondelez International has issued a US recall of a variety of its Green & Blacks chocolate brand over fears the product may be contaminated with Salmonella.

Fire at Mondelez factory

Firefighters were called to tackle a blaze at Mondelez’s Toblerone factory in Brünnen, Berne, Switzerland on Friday afternoon.

Opinion

Cadbury wins Nestlé colour purple row but what next?

Cadbury has recently been successful in extending the trademark protection for its purple colour, despite spirited resistance by Nestlé, writes Christopher Pett, consultant at Dehns Patent & Trade Mark Attorneys....

News in brief

Mondelez launches Cadbury's Dairy Milk Oreo in UK

Mondelez International has introduced an Oreo variety of its Cadbury’s Dairy Milk chocolate in the UK.

Mondelez acquires Italian biscuit maker from Danone

Kraft Foods’ global snacks spin-off Mondelez has acquired Italian biscuit business Vitasnella from Danone.

Editor’s Blog

Over to Mondelez for certified cocoa goals

New chocolate powerhouse Mondelez International will be the next major player to come under the spotlight over child labor on cocoa farms in Africa  and will face pressure from NGOs ...

Mondelez pumps 10% of global marketing into mobile

Mondelez International will inject 10% of its global marketing budget into mobile initiatives including one that pulls insight and innovative ideas from start-up companies and entrepreneurs.

Cadbury claims purple reign in Nestlé color mark dispute

Kraft-owned Cadbury has obtained its UK trademark for a shade of the color purple following a UK High Court case, although for a narrower range of goods than for which...

Mondelez will struggle to topple Mars in China and Russia – analyst

Kraft’s global snacks spin-off Mondelez will face fierce competition from the likes of Mars and Nestlé in the emerging confectionery markets of China and Russia, according to an analyst from...

Kraft files patent for flexible chocolate depositor

Cadbury UK and Kraft Foods R&D in the US have filed a patent application for an improved chocolate depositor that the companies claim allows manufacturers to better meet output demands...

Kraft’s PR punch: Google+ Hangout On Air Cadbury Mint Bubbly launch

Kraft-owned Cadbury UK has harnessed the power of its 2.5 million-strong Google+ network to launch a new mint flavor of its dairy milk bubbly bar, its social media manager says....

The Mondelez Series: New confectionery colossus primes for October launch

ConfectioneryNews.com presents a series of special articles about a firm that will become the world’s largest confectioner when it launches on 1 October.

THE MONDELEZ SERIES – Gum & Candy strategy

Mondelez plans lower price points and China focus for gum and candy category

Kraft Foods’ global snacks spin-off Mondelez International will focus on penetrating the Chinese market and will introduce lower price points for gum as it looks to reinvigorate the ailing gum...

THE MONDELEZ SERIES – Analyst’s take

Mintel analyst lauds Mondelez’s geographic choices

Kraft’s global snacks spin-off, Mondelez, has chosen its focus markets wisely and can capitalise upon chocolate market growth in Russia and the upcoming FIFA World Cup and Olympics in Brazil,...

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