Mondelez International will invest $100m in a new Oreo and belVita biscuit factory in the Czech Republic that will supply Europe.
An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”....
Mondelez International has redesigned the packaging for Cadbury Dairy Milk in the UK.
The company behind Australia’s first single origin chocolate says the country’s cocoa is rich in polyphenols and is set for a big future. Its executive chairman, Cadbury veteran Barry Kitchen...
Mondelez-owned Cadbury India has lost three of its Chocolate Eclairs label trademarks as part of an eight year tussle with Indian conglomerate ITC Ltd, but is playing down the consequences.
Mondelez International has fallen short of sales expectations in the third quarter (Q3) as the slowing Chinese economy dented consumption, particularly in its biscuit category.
Mondelez International has developed a method to prepare hard and soft candies and gum without the energy and time intensive cooking process.
Mondelez International subsidiary Cadbury India has been granted an interim injunction by a high court In Delhi preventing rival Lotte from selling products alleged to infringe Cadbury’s Choclairs trademark.
What are the leading confectioners serving up this Halloween? ConfectioneryNews explores the latest additions to Halloween lineups from big players such as Mars, Hershey and Nestlé.
Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts of the world offers the company considerable potential for the future, chocolate head Bharat Puri has...
Unpublished research by Connecticut College’s psychology department claims that Mondelēz’s Oreo cookies are as addictive as cocaine for rats.
Oreo maker Mondelez International will introduce video display units near checkouts that estimate a person’s age and gender to deliver targeted advertising.
Chocolate production is still growing in developed markets, but volumes are growing at a faster pace in Eastern European countries like Poland, data from Leatherhead Food Research shows.
Mondelez International has announced sponsorship deals with the US soccer team, Mexican club team Chivas and three American players including Clint Dempsey.
Mondelēz International is expanding its sustainable cocoa farming initiative, pledging to include Indonesia in its ten year, $400m commitment.
The shape of chocolate can affect flavour and texture perception, according to a study published in the journal LWT – Food Science and Technology.
Mondelēz International has appealed against the New Zealand trademark authority’s decision to OK rival Whittaker’s registration of its Berry Forest chocolate bar, despite protestations that it is too similar to Mondelēz's own...
Cadbury has failed to block Kiwi rival Whittaker’s trademarking of the name 'Berry Forest' on the grounds that it is too similar to its Black Forest chocolate bar.
Mondelēz International invested in a European-wide revamp of its regional gum brands this year and the agency involved said consistency demands were the biggest challenge.
As we approach the first year anniversary of the launch of Mondelēz International, ConfectioneryNews peers into the chocolate box of the young confectionery titan.
Mondelez International hopes to strengthen its real-time engagement with consumers via its global partnership with Twitter, a move one marketing expert has dubbed 'clever' and 'innovative'.
Mars and Mondelez International’s Swedish subsidiary Kraft Foods Sverige hope to take their M&M's trademark dispute to the highest court in Sweden.
Mondelez International has filed a patent for a method to give black cocoa powder its rich color using fewer environmentally damaging chemicals and no iron salts.
The top four US confectioners shelled out 8% more on lobbying Congress in 2012 compared to the previous year.
Cadbury will invest in trials to commercially cultivate cocoa in Australia for the first time as it sets out plans to upgrade its production facility in Tasmania.