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Mondelez's brand portfolio

Mondelez will struggle to topple Mars in China and Russia – analyst

Kraft’s global snacks spin-off Mondelez will face fierce competition from the likes of Mars and Nestlé in the emerging confectionery markets of China and Russia, according to an analyst from...

Kraft files patent for flexible chocolate depositor

Cadbury UK and Kraft Foods R&D in the US have filed a patent application for an improved chocolate depositor that the companies claim allows manufacturers to better meet output demands...

Google+ Hangout On Air the chosen launch platform

Kraft’s PR punch: Google+ Hangout On Air Cadbury Mint Bubbly launch

Kraft-owned Cadbury UK has harnessed the power of its 2.5 million-strong Google+ network to launch a new mint flavor of its dairy milk bubbly bar, its social media manager says....

The Mondelez Series: New confectionery colossus primes for October launch

ConfectioneryNews.com presents a series of special articles about a firm that will become the world’s largest confectioner when it launches on 1 October.

Trident and Halls - Mondelez's gum and candy leading brands
THE MONDELEZ SERIES – Gum & Candy strategy

Mondelez plans lower price points and China focus for gum and candy category

Kraft Foods’ global snacks spin-off Mondelez International will focus on penetrating the Chinese market and will introduce lower price points for gum as it looks to reinvigorate the ailing gum...

THE MONDELEZ SERIES – Analyst’s take

Mintel analyst lauds Mondelez’s geographic choices

Kraft’s global snacks spin-off, Mondelez, has chosen its focus markets wisely and can capitalise upon chocolate market growth in Russia and the upcoming FIFA World Cup and Olympics in Brazil,...

News in brief

Kraft acquires full-stake in Moroccan cookie firm Bimo

Kraft Foods has acquired the remaining 50% stake not already owned in Biscuiterie Industrielle du Moghreb (BIMO), a leading biscuits manufacturer in Morocco.

Kraft launches first gum brand in China with Stride

Kraft Foods has introduced its first chewing gum brand to the Chinese market with Stride Gum as it looks to put pressure on market leader Wrigley.

Candy Corn Oreo - Oreo Facebook page
News in brief

Kraft launches seasonal Candy Corn Oreos in US

Kraft Foods has launched Candy Corn Oreos in the US ahead of the Halloween period.

THE MONDELEZ SERIES – Chocolate strategy

Mondelez sets global chocolate vision

Four power brands, three priority markets and two innovation platforms will drive growth for Mondelez’s chocolate segment, according to the firm’s category head.

The Mondelez Series - New confectionery powerhouse

BRIC markets to drive growth for Kraft’s Mondelez spin-off

The developing markets of Brazil, Russia, India and China will drive sales for Kraft’s global snacks business Mondelez International, according to CEO Irene Rosenfeld.

Kraft launches Dairy Milk Bubbly Mini bar

Following the successful launch of Cadbury Dairy Milk Bubbly earlier this year, Kraft Foods is now set to launching a self eat version of aerated chocolate product.

News in brief

New boss for Kraft UK

Maurizio Brusadelli has been appointed as replacement for Nick Bunker as president for Kraft Foods UK & Ireland (UK&I).

Kraft extends Cadbury price marked pack range to catch consumer eye

Kraft Foods plans to extend its 50p price marked pack range in the UK by adding Cadbury Picnic and Cadbury Chocos in a bid to boost sales.

Chocolate is typically displayed horizontally on store shelves. Cadbury's new flow pack hopes to give new display options. Photo Credit: Flickr - mikecogh

Cadbury rethinks flow wrap to encourage impulse buying

Kraft-owned chocolate maker Cadbury has filed an international patent for a redesigned flow wrap package that it claims will allow chocolate bars to be displayed closer to sales counters to...

Gum the ‘main challenge’ for Kraft as chocolate category grows

Kraft Foods has reported that the biggest challenge in its otherwise growing confectionery/global snacks category is gum.

Kraft boosts profits 5% in Q2, reaffirms outlook

Kraft Foods reported a 5.4% rise in second quarter net profit, more than offsetting higher raw material costs and adverse effects of currency exchange rates, the company said on Thursday.

Worms were alleged to have been found in a Cadbury's Chocliar

Kraft investigates ‘worm-infested’ Cadbury éclair in China

Cadbury parent company Kraft Foods has responded to allegations from a Chinese newspaper that a piece of Choclairs from a Beijing supermarket contained a worm.

The major players are looking at ways to develop non-sticky chewing gums. Will they collaborate or go it alone? Photo Credit: TNO
Editor’s Blog

The big guns on degradable gum: Wrigley and Kraft’s enviro-gum plans

ConfectioneryNews.com asks what the two biggest players in the chewing gum market are doing to introduce non-stick gums that degrade quickly in the environment.

Kraft is planning an 'exciting gum innovation in the second half, supported by a very creative marketing plan'

Kraft seeks ‘radical and inventive’ solution to environmentally-friendly gum base challenge

Kraft Foods is inviting potential partners to pitch “ingredients, formulations or technologies" that could help it create an environmentally-friendly chewing gum base that will degrade after disposal.

News in brief

Kraft wins innovation award for Trident Layers

Kraft Foods has bagged an innovation award from market analysts Nielsen for its Trident Layers gum brand.

Kraft develops quality preserving low-calorie chocolate method

Cadbury owner Kraft Foods has filed an international patent for a process to make low-calorie chocolate that it claims can maintain texture and quality while extending shelf-life.

Wrigley’s menthol gum appeal against Cadbury dismissed

A US appeal court has upheld a previous federal court decision which found that Wrigley’s patent on a menthol chewing gum formulation was too similar to earlier patents as argued...

Who's interviewing whom? Employers are forced to compete for talented recruits

Cadbury in list of top three preferred employers

Cadbury and Marks & Spencer feature in the list of the top three firms nearly 8,000 job seekers would most like to work for, according to recruitment and HR services...

Kraft risks being left out of recycling loop after rejecting EPR call

Kraft Foods’ refusal to adopt a policy on extended producer responsibility (EPR) for its US packaging operations is likely causing millions of dollars of post-consumer waste ending up in landfill, said...