Breaking News on Confectionery & Biscuit Processing

Mondelēz debuts Oreo holiday gift tins via e-commerce pilot

Post a comment
Douglas Yu

By Douglas Yu+

Last updated on 06-Dec-2016 at 13:09 GMT2016-12-06T13:09:00Z

The Jifiti project is Mondelēz's second direct-to-consumer online initiative for Oreo.  Photo:
The Jifiti project is Mondelēz's second direct-to-consumer online initiative for Oreo. Photo:

Oreo is launching a new direct-to-consumer e-commerce pilot for the holiday season via, a limited-time online platform offering Oreo holiday gift tins filled with white fudge-covered Oreo cookies.

 Under the intiative consumers can directly purchase Oreo gifts for the holiday season via

The project was designed through a partnership between brand owner Mondelēz’s Seattle-based e-commerce and supply chain team and Jifiti, a software firm that focuses on gifting services for retailers and brands.

The short-term program for the Oreo brand is an initiative within Mondelēz’s overall e-commerce strategy , which aims to grow e-commerce revenues to at least $1bn by 2020.

The Cadbury owner added that this is the second direct-to-consumer online initiative for Oreo after it launched Oreo Colorfilled , a customer customized packaging platform, last year.

How to make an order?

To place an order, a customer only needs the recipient’s email address or mobile number, according to global director of integrated supply chain, e-commerce and tech innovation leadership team at Mondelēz, Neil Ackerman .

He added that the recipient will then receive a link to the gift through an email or text message, with the ability to open their gift online and confirm shipping details to complete the delivery.

Co-founder of Jifiti, Shaul Weisband, told ConfectioneryNews his idea of starting his company came from realizing one of the main barriers when sending a gift is knowing the correct shipping address for the recipient.

“In 2016 most of us don't know the shipping address for our closest friends, let alone colleagues and others,” he said.

“[Once the order is confirmed online], it’ll be injected to the Mondelēz supply chain backend where it is sent from,” Weisband added. “The recipient can even send a designed thank you note from the same web page.”

Fully Mondelēz-owned supply chain

Ackerman pointed that the major difference between the new Jifiti project and Oreo Colorfilled is that it is using a supply chain that is completely performed by Mondelēz in Kentucky rather than a logistics supplier.

“When orders come in, we fulfill it,” he said. “I think consumers will love it.”

The launch is currently focused in the US, but Mondelēz will apply learnings in other key markets in the future, including the UK, France and China.

Ackerman said that orders will ship within 24 hours of payment and shipment address entry. UPS standard ground shipping will be provided free of charge, and most orders will ship within four to five business days.

UPS shipment tracking number will also be provided for each order, he added.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events


Access all events listing

Our events, Shows & Conferences...