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The Mondelez Series: New confectionery colossus primes for October launch

13-Sep-2012 presents a series of special articles about a firm that will become the world’s largest confectioner when it launches on 1 October.

Mondelez International, the global snacks spin-off of Kraft Foods, which boosts a host of big brands including Cadbury, Lu and Trident, claims the edge over Mars in every confectionery category except gum.

In ‘The Mondelez Series’ we mull over the company’s overall growth strategy after its recent  presentation at Barclays Back To School conference and give you an analyst’s take before the big launch.

We also present the company’s strategy in two core confectionery categories: chocolate and gum.

How will Mondelez seek to revive the slowing gum category?

How will it look to wrestle chocolate market share from Mars?

Find out the answers to those questions here.

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