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Beneo labelling surging worldwide

12-May-2009

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Consumer awareness of Beneo Orafti’s inulin and oligofructose is increasing, with a reported 350 products in over 30 countries now carrying the Beneo label, says the company.

New product launches include a Slovenian yoghurt for bone health, and a prebiotic fruit juice in Serbia by Coca-Cola owned company Fresh&Co with the on-pack claim: ‘To help support your body's digestive wellbeing’.

The Beneo programme is a joint initiative between food manufacturers and Beneo-Orafti, designed to inform consumers of the health benefits of inulin and oligofructose (prebiotics), through the use of one simple label denoting it’s presence in many food and drink products.

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