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Wrigley to launch root beer flavoured gum in US

17-Nov-2011

Related topics: Formulation

Gum giant Wrigley has announced that it will add a root beer flavoured chewing gum to its Extra brand in the US following a Facebook poll.

Source: Wrigley

Source: Wrigley

Facebook users voted on which new flavour they would prefer between Lemon Square, Root Beer Float and Bananas Foster

The root beer gum secured 662,817 votes out of a total of1.3m.

The gum will be added to Wrigley’s Extra Dessert Delights brand and will be available in the US in summer 2012

Wrigley said the gum would retail for around $1.19 for single 15-stick slim packs and $2.49 for multipacks with three sticks.