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Cadbury brings back 'Old Jamaica' on popular demand


UK chocolate company Cadbury will launch two Bournville variants to retailers from this month - Cadbury Bournville Old Jamaica and Cadbury Bournville Orange. Both are available in 180g bars which retail at £1.65.

Back by popular demand, says the chocolate maker, Bournville Old Jamaica, a raisin and rum flavoured dark chocolate, re-enters the marketplace.

Bournville Orange is a new variant combining dark chocolate with pieces of "real orange", adds Cadbury.

According to the company, Bournville is performing "extremely well". Worth £8.9m, the brand is the 8th biggest SKU and has a 13 per cent share of the dark chocolate segment within the large block category.

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