Consumers want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means.
And they are not alone. Regulators have not had a good stab at defining ‘natural’ either. The US Food and Drug Administration says natural means that “nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in the food”.
But what about HFCS, GMOs and a raft of other ingredients that some stakeholders believe do not belong in an ‘all-natural’ product?
In Europe, meanwhile, there is also no legal definition of ‘natural’ or ‘clean-label’, and every retailer has a different list of ‘unacceptable’ ingredients for suppliers to avoid.
To some consumers, ‘natural’ means safer, to others it means healthier, less processed, nothing artificial, or sustainable.
In this FREE FoodNavigator online event, we explore how clean label and natural trends are developing, what consumers expect, and the latest developments in natural ingredients.
The natural and clean label market opportunity - by William Reed Business Media
Caroline Scott-Thomas - FoodNavigator-USA.com, Tom Vierhile - Datamonitor
If an ingredient starts with an x, sounds like a chemical, or isn’t in your...
Regulatory update: Are natural claims worth the legal headaches? - by William Reed Business Media
Hank Schultz - NutraIngredients-USA.com and FoodNavigator-USA.com, Rebecca Cross - BraunHagey & Borden LLP
With a class action lawsuit filed almost weekly in California against companies using the word...
Panel debate: The evolution of natural and clean-label: What do consumers want? - by William Reed Business Media
Aaron Edwards - Ingredion UK Limited, Catherine Adams Hutt - RdR Solutions Consulting, LLC, Chris Brockman - Mintel, Elaine Watson - FoodNavigator-USA, Mary Mulry - FoodWise
The panel debate will address the following questions: What does research tell us about what consumers...
Aaron Edwards - Ingredion UK Limited
Though no formal regulatory definition exists for “clean label,” consumer insights are helping to shape...