Innovation is the lifeblood of the confectionery industry.
This free-to-view online forum will explore how chocolate, candy, biscuit and gum makers can launch and tailor products appealing to Millennials and Gen Z in the world’s confectionery largest market, the US.
What are the future trends, the winning formats and ingredients and how can companies leverage emerging technology to perfect in-store merchandizing and the path to purchase?
Four panelists will discuss how increasingly health-conscious Americans are seeking organic, premium and functional confections. This forum is for anyone looking to launch a successful confectionery brand.
The hour-long session will be chaired by ConfectioneryNews editor Oliver Nieburg. He’ll be joined by three panelists to discuss:
Cofounder of Unreal Candy & CEO of food innovation lab
Director of insight
Mintel Food and Drink
CEO & Founder