Betty Crocker has teamed up with confectionery major Hershey to launch a range of cookie and cupcake mixes.
General Mills-owned Betty Crocker will use Hershey’s iconic flavor along with its Reese’s and Almond Joy flavors in the new range ‘A Sweet for Every Style’.
The range includes three cookie mixes, three cupcake mixes and six frostings. The cookie and cupcake mixes will include regular Hershey’s flavor, Reese’s Peanut Butter & Chocolate and Hershey’s Cookies’n’creme and its s’mores.
The 16-ounce frosting tubs will include flavors like chocolate caramel, and Almond Joy.
This ‘mix and match’ range should appeal to families looking for creative, engaging activities to do, Betty Crocker’s associate marketing manager Jared Pippin said.