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Candyking loses out to Cloetta as Coop pick & mix supplier

By Oliver Nieburg+

07-Jul-2014

Coop Sverige has severed ties Swedish pick & mix firm Candyking and announced a deal with Cloetta to for a natural snacks pick & mix range.

The Swedish retailer chose not to renew a three-year deal with Candyking that comes to a close at the end of this year.

From 2015, Coop will stock a natural snacks pick & mix range from Cloetta.

Cloetta currently has no own pick & mix concept in Sweden, but has run one in Finland for many years.

Pick & mix is estimated to account for about 30% of the total volume in the Swedish confectionery market.

Candyking previously supplied 43,000 metric tons for Coop Sverige per annum, which accounted for 14% of its volumes.

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