The joke, which appeared on the inside of the candy wrappers before Schumacher’s skiing accident, asked what vegetable goes very fast and laughs when cornering? The answer plays on the French word for cabbage (“chou”) and starter (“marreur”), together sounding out the F1 driver’s name.
(“Quel légume va très vite et rigole dans les virages?” Answer: “Le chou marreur”.)
The joke was printed before Schumacher suffered serious head injuries whilst skiing in December putting him into a coma. After a Twitter user pointed out that the jest was no longer appropriate, Carambar said it had withdrawn the joke and would no longer be featuring it on its packaging.