SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

Dubai’s Delice chocolate brand launches in Harrods

Post a commentBy Eliot Beer , 01-Aug-2014
Last updated on 04-Aug-2014 at 13:25 GMT

Dubai chocolate maker Delice has started selling its products in London department store Harrods’ chocolate room, and plans launches in three more markets this year.

The chocolate brand joins only five others available in Harrods, its sole point-of-sale in the UK. It also sells its products through luxury hotels in Bahrain and Armenia.

Delice’s range of confectionery is inspired by Tunisian sweets, and makes use of a blend of Mediterranean and Middle Eastern flavours, using fresh fruit and nuts as well as mint tea and roses. It also offers a range of sugar-free products.

As befits a chocolate maker from Dubai, Delice offers lavish packaging options, including 24-carat gold-plated boxes, and a range of boxes crafted from wood and Swarovski crystals.

Year of growth

Our determination and persistence has been recognised by this exclusive brand; Harrods London. All these years we have been gearing towards this milestone and today we sit amongst world-class confectionery brands, a clear indication of Delice commitment to quality and consistency,” said Jalel Ghayaza, founder and president of Delice.

“[This year] has been an incredible journey for Delice, we have witnessed growth in our franchising plans; we have recently opened in Ritz Carlton, Bahrain. Three months ago, we launched in Armenia and we are now preparing for launches in Azerbaijan, Cote d’Ivoire and Saudi Arabia expected later this year. Production for all these markets will continue to be in Dubai to ensure consistency is maintained and monitored,” he added.

Founded in 2004 with an initial investment of US$27,000, Delice now has an annual turnover of US$4.1m. Ghayaza says the company is set to double in size within the next year, and plans to expand its reach to markets including New York, Los Angeles and cities in India.

Eid boost

As with other chocolate makers in the region, Delice has seen an upsurge of sales around Ramadan and Eid al-Fitr. The firm said it released a dedicated line of products for the holiday this year.

Our customers are the most discerning connoisseurs and our aim is to continuously cater to their needs when in comes to chocolate purchase. Whether for gifting or otherwise, Delice Eid Collection has a range of pack sizes and offers corporate solutions designed with branding options,” said Ghayaza.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Events from partners...