SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

Read more breaking news

 

 
ISM/ProSweets 2017

Dutch baker Daelmans aims to take stroopwafels worldwide

Post a comment
Gill Hyslop

By Gill Hyslop+

03-Mar-2017
Last updated on 03-Mar-2017 at 13:01 GMT2017-03-03T13:01:09Z

It is Daelmans' intention to make the stroopwafel world famous. Pic: Daelmans

It is Daelmans' intention to make the stroopwafel world famous. Pic: Daelmans

Daelmans has been making the caramel waffles for over 100 years and today, is the worldwide market leader, producing several million of the speciality biscuits in its bakeries daily.

BakeryandSnacks met up with the fourth generation owner Jeroen Daelmans (along with his cousin Rick) of Netherlands bakery Daelmans Banket BV at the ISM/ProSweets trade fair in Cologne, Germany, last month.

Daelmans was founded in 1909 as a small bakery in Vlijmen to an international concern that exports its range of cakes and pastries to over 30 countries.

Branded and private label

Daelmans told us there were two sides to the company’s business.

“Our most popular product is the stroopwafels,” he said, noting that over 22 million packs are sold in the Netherlands each year.

The company also produces a range of branded and private label speculaas biscuits, coconut pastry, small cakes, puff pastries, filled pastries, shortcake and seasonal products for major multiples across the Netherlands.

“We work closely with all major retailers from our head office in Nieuwkuijk in the south of Netherlands, as well as our offices in the UK and the US.”

International reach

The company has three bakery facilities in the Netherlands, which, combined, produce a billion cakes and pastries annually that are sold in the US, Europe, Middle East and Far East, Daelmans said.

“But, it is our intention to make the stroopwafel world famous,” he said, adding the indulgent treat can be enjoyed without feeling guilty.

The company is a member of RSPO (Roundtable on Sustainable Palm Oil) and UTZ-certified, producing Fair Trade caramel waffles.

 “Also, each stroopwafel only contains 132 calories, which is less than a blueberry muffin,” he said.

Daelmans produces the Dutch speciality in a caramel-filled chocolate wafer version, too.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Popping confection SoundyCandy goes sugarfree

Popping confection SoundyCandy goes sugarfree

Bodo Fritzching

Commercial Managing Director, Beneo-Palatinit

Dutch baker Daelmans aims to take stroopwafels worldwide

Dutch baker Daelmans aims to take stroopwafels worldwide

Daelmans has been making the caramel waffles for over 100 years and today, is...

Intelligent packaging hasn’t been successful worldwide

Intelligent packaging hasn’t been successful in its worldwide adoption

For the most part active intelligent packaging hasn’t been that successful yet and a...

Sports-themed confectionery tins popular with consumers

Sports-themed confectionery tins popular with consumers

Robert Toporowski

Project Manager, OEX Cursor

Fairtrade to review cocoa premium against farmer income study

Fairtrade to review cocoa premium against farmer income study

Fairtrade International plans next year to review its minimum price and premium for certified...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...