EuroFood signs confectionery licensing deal with Man Utd
Thai company European Food Public Company Ltd (EuroFood) has signed a deal with soccer club Manchester United to sell branded products in five countries in Southeast Asia.
The three-and-a-half year deal gives EuroFood rights to use the Manchester United crest and club imagery for confectionery in Cambodia, Laos, Myanmar, Thailand and Vietnam.
Manchester United’s group managing director, Richard Arnold, said: “We have been impressed with EuroFood’s ambitious approach to dominating the confectionery industry and expanding their operation into new markets across Southeast Asia.”
The club branded products became commercial available at the start of this month.
