Hershey’s first brand launch since 2007 is a chocolate product that it claims contains 30% less fat compared to the average leading milk chocolates.
Hershey’s Simple Pleasures are individually wrapped inside 24-count 5.6 oz. bags and come in three varieties: Milk Chocolate with Chocolate Crème, Dark Chocolate with Chocolate Crème and Milk Chocolate with Vanilla Crème.
Hershey said a single serving of Simple Pleasures (six pieces) would contain 180 calories, which could carry some appeal to the health-conscious consumer.
The product will retail for around $3.79 per bag.