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Hershey launches travel confectionary range

By Mike Stones , 19-Nov-2009

The Travel Retail group of confectionary giant Hershey has launched a new range of travel retail exclusive products including Hershey’s Kisses, Hershey’s Nuggets chocolates and Reese’s and Hershey's Miniatures.

The conical-shaped Hershey’s Kisses will be packaged in multiple variants designed for formal and informal gifts. Four varieties of the product will be offered in both box and pouch packaging. The company claims brand’s popularity is built on its 'distinct chocolate taste, unique conical shape, individually wrapped foils, and paper plumes'.

Hershey’s Nuggets chocolates are now being sold in a travel retail exclusive format initially in one variant, Milk Chocolate with Almond. Packaged in a box the company says the product has been designed for gifting.

Grab-pouch format
Reese’s and Hershey's Miniatures are available in the same travel retail grab-pouch format.

Both Reese’s and Hershey's Miniatures exclusives will be sold from the first quarter of next year.

The new launches reflect Hershey’s commitment to the market channel, said the company.
Its World Travel marketing manager, John San Miguel said: “We wanted a good line of 'Travel Retail Exclusives' in order to bring our well-known products to the market in a format that is convenient for travellers to pick-up and carry on their way to their destination.

“We’ve got some great confectionery lines and have been working heavily with airports in terms of promotions and display. We look forward to a stronger partnership with our customers in the coming years,” he said.

Net sales
Meanwhile, Hershey, linked recently with a potential offer for Cadbury, announced last month consolidated net sales were for the third quarter ended October 4, $1,484,118,000 compared with $1,489,609,000 for the third quarter of 2008.

Reported net income for the third quarter of 2009 was $162,023,000 or $0.71 per share-diluted, compared with $124,538,000 or $0.54 per share-diluted, for the comparable period of last year.

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