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Kraft to launch limited edition commemorative chocolate bar

23-Mar-2012

Kraft Foods will unveil a limited edition chocolate bar in May to mark the Queen of England’s Diamond Jubilee.

The packaging of the limited edition Cadbury 400g Dairy Milk bar includes part of the design from a Dairy Milk bar that was used when the Queen was crowned in 1952.

Susan Nash, trade communications manager at Kraft Foods said: “This summer is set to be full of celebratory events, with the nation revelling in everything British and coming together to enjoy great events such as The Queen’s Diamond Jubilee.

For these occasions, consumers will be looking to buy sharing-size treats to enjoy with family and friends, as well as commemorative packs to mark the event.”

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