SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

News in brief

M&M's cookies: Mars and Kellogg team up

03-Mar-2014
Last updated on 03-Mar-2014 at 13:32 GMT

Mars and Kellogg cookie team-up

Mars and Kellogg have announced a new cookie line-up that will see the firms’ brands M&M’s and Keebler coming together.

The three new additions include a mini M&M's variety, Chips Deluxe Rainbow Chocolate Chip Mini Cookies, featuring mini M&M’s and available in varying pouch sizes, including 12- and 30- count packs ranging from $1.49 to $10.99, from the end of February. Full-sized M&M's will be found in the final two varieties, Chips Deluxe Triple Chocolate Chip Cookies with M&M's and Chips Deluxe Rainbow Chocolate Chip Cookies with M&M's, available from late March for $3.69 each.

Brad Goist, vice president and general manager for Kellogg’s snacks division, said: "The colorful fun and 100% real chocolate of M&M's adds yet another magical and great-tasting touch to our Chips Deluxe cookies.”

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...

Live Supplier Webinars

Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
All supplier webinars