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Magic Choc personalized candy toy outpaces big brands in Xmas run-up

05-Dec-2013

Create your own chocolate bar brand outsells the big guns online in the UK ahead of Christmas candy fest
Create your own chocolate bar brand outsells the big guns online in the UK ahead of Christmas candy fest

Choc-O-Bloc’s personalized candy toy Magic Choc is outselling major brands online in the UK ahead of the key Christmas period.

Magic Choc’s Chocolate Picture Maker, which launched this summer in London toy store Hamley’s, is ranked the number one selling item in the Grocery section on Amazon.co.uk ahead of Mondelez International's Cadbury Dairy Milk 1 Kg bar.

The Chocolate Picture Maker allows children to design and create their own chocolate bar by melting 100% Belgian chocolate packs in a bowl of warm tap water. Kids can use a stencil or write a hand-written message on the bar.

Last year market analysts Datamonitor said that demand for more personalized chocolate aimed at individuals was growing and was a huge opportunity for manufacturers.

Choc-O-Block and UK distribution partner The In Thing will exhibit the artificial-free ingredient Chocolate Picture Maker at the ISM confectionery show in Cologne, Germany next month.

Choc-O-Bloc was established in 2011. Its Magic Choc product range includes a non-melt edible chocolate that can be molded into characters much like playdough. See HERE.

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