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Mars adds Boo-tterscotch M&M's to Halloween lineup

Douglas Yu

By Douglas Yu+

22-Aug-2016
Last updated on 22-Aug-2016 at 14:29 GMT2016-08-22T14:29:39Z

Mars will bring three M&M's seasonal flavors back to the US market along with Boo-tterscotch this year.
Mars will bring three M&M's seasonal flavors back to the US market along with Boo-tterscotch this year.

Mars is to launch an M&M's butterscotch flavor exclusively at Target stores across the US this Halloween.

The Boo-tterscotch M&M's will retail for $3.19 per eight-ounce bag. Mars said the new item combines the flavors of butterscotch and white chocolate, and was designed as a new “seasonal treat" for its Halloween portfolio.

Along with the Boo-tterscotch launch, Mars will also bring several other M&M's varieties back to the market, including milk chocolate crispy s’more, white chocolate candy corn, and milk chocolate pecan pie flavors, according to the company.

Earlier this summer, Mars rolled out M&M’s coffee nut after it won the consumer vote over honey nut and chili nut flavors.

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