SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

 
News in brief

Nestle adds to the success of its ‘sharing’ category

06-Jan-2009

Nestle has launched Toffee Crisp Clusters sharing bags onto the UK market as part of its drive to cash in on its most popular ranges.

In its travel retail category alone, the company has said that packs for sharing represent 23 per cent of sales, and it hopes this latest release will help the sharing sector to grow still further.

Sales of sharing packs are worth £618m (approximately $900m at today’s rates) and the company said that it sees them as a good way for retailers to increase sales and profit, as the category is growing rapidly.

The packs retail at £1.79.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

 

Access all events listing

Our events, Events from partners...

On demand Supplier Webinars

Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
All supplier webinars