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Nestle adds to the success of its ‘sharing’ category


Nestle has launched Toffee Crisp Clusters sharing bags onto the UK market as part of its drive to cash in on its most popular ranges.

In its travel retail category alone, the company has said that packs for sharing represent 23 per cent of sales, and it hopes this latest release will help the sharing sector to grow still further.

Sales of sharing packs are worth £618m (approximately $900m at today’s rates) and the company said that it sees them as a good way for retailers to increase sales and profit, as the category is growing rapidly.

The packs retail at £1.79.

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