Nestlé UK has introduced an interactive KitKat CAPTCHA to raise brand awareness online.
CAPTCHAs are a common security feature where web visitors are asked to rewrite distorted words to prove they are human and not a computer bot.
Nestlé’s interactive PlayCaptcha ad compels users to swipe their finger along the foil to open a KitKat, either by using their finger on a touch screen or with a mouse on a PC.
Gill Watson, KitKat business unit head at Nestlé UK & Ireland Confectionery said: “At KitKat we always try to find new and interesting ways for consumers to enjoy our product, so PlayCaptcha is an exciting way to extend our Have a Break brand equity”
The ad was created in collaboration with Future Ad Labs and JWT London.