“Front-of-package labeling is the future of our industry, and Jelly Belly Candy Co. is committed to being an early adopter of this movement,” said Bob Simpson, president and COO, as well as NCA chair. “Transparency and clear communication on the part of the manufacturer allow consumers to make informed choices when the moment for a sweet treat strikes.”
Packages with the up-front nutrition information will begin hitting shelves in the fall of 2013, according to the company.
The decision comes soon after the NCA launched a voluntary program called “Treat Right” to put calories on the front of packs.
Mars started carring front of pack calorie labels in 2008, while Hershey announced last month that it would join the NCA's initiative.