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Petra Foods appoints Saatchi & Saatchi for creative direction

By Oliver Nieburg+

24-Jul-2014

Creative strategy for Silverqueen and Delfi Top now managed by Saatchi & Saatchi
Creative strategy for Silverqueen and Delfi Top now managed by Saatchi & Saatchi

Singapore-based Petra Foods has appointed ad agency Saatchi & Saatchi to oversee the creative stategy for its SilverQueen and Delfi Top brands.

Saatchi & Saatchi regional hub in Singapore becomes Petra’s ‘Agency of Record’ for the two brands.

Amos Yang, Chief Marketing Officer, Consumer Division, Petra Foods Limited. “Our consumers are young and vibrant, and in such a competitive confectionery market, Saatchi & Saatchi showed that they understand the opportunities to grow engagement with our audience.”

Petra Foods has been focused on driving consumer goods sales since selling its cocoa ingredients to business to Barry Callebaut for around $860 –although the purchase price is still in dispute.

Petra said last year that it saw big potential in the Philippines, Malaysia and Singapore with premium products as the number of middle income consumers rose.

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