SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Manufacturers

News in brief

Petra Foods appoints Saatchi & Saatchi for creative direction

Creative strategy for Silverqueen and Delfi Top now managed by Saatchi & Saatchi
Creative strategy for Silverqueen and Delfi Top now managed by Saatchi & Saatchi

Singapore-based Petra Foods has appointed ad agency Saatchi & Saatchi to oversee the creative stategy for its SilverQueen and Delfi Top brands.

Saatchi & Saatchi regional hub in Singapore becomes Petra’s ‘Agency of Record’ for the two brands.

Amos Yang, Chief Marketing Officer, Consumer Division, Petra Foods Limited. “Our consumers are young and vibrant, and in such a competitive confectionery market, Saatchi & Saatchi showed that they understand the opportunities to grow engagement with our audience.”

Petra Foods has been focused on driving consumer goods sales since selling its cocoa ingredients to business to Barry Callebaut for around $860 –although the purchase price is still in dispute.

Petra said last year that it saw big potential in the Philippines, Malaysia and Singapore with premium products as the number of middle income consumers rose.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Events from partners...