Fini brand owner Sanchez Cano has set-up a new trade branch in Chile to help it grow in Latin America.
The Spanish sugar confectioner has been on the Brazilian market for 10 years, but recently announced a new sales office in Chile on top of existing branches in the UK and Portugal.
Chilean candy market
The Chilean sugar confectionery market posted retail value sales of $136.5m in 2012, according to data from Euromonitor International.
The category represents around a quarter of the worth of the domestic chocolate market, but has still grown 34.6% in the last five years.
The entire Latin American sugar confectionery market grew 34.8% over that period.
Domestic food giant Empresas Carozzi is active in the Chilean candy market with its Ambrosoli brand. Argentinian firm Arcor and Mondelez International are also present.
In Latin America, Brazil has the most sugar confectionery sales behind Mexico.
Chile is the sixth most valuable sugar confectionery market of 13 Latin American countries, but has the fifth highest volumes, which reached 22,700 metric tons last year.
Sanchez Cano’s rising exports
Sanchex Cano operates two factories – one in Spain and the other in Brazil.
Half of its production is exported, but an export manager at the firm told this site that exports were starting to overtake domestic sales.
Its biggest export markets are Germany and France, but it is also looking to grow in Asia to build on its presence in the Philippines, Taiwan and Korea.