Trolli candy range set for UK entry
The company became UK distributor for the brand in December last year.
It will be the first time a broader range of Trolli candy is sold in UK retailers.
Innovative Bites will distribute eight SKUs in 175 g and 200 g bags for a recommended retail price of £1.49 ($1.88).
The range includes sour 'Glow Worms', extra sour 'DinoRex' dinosaurs, creamy 'Milky Cows', fruity 'Super Brains' and marshmallow 'Blobs', as well as two Halloween options: 3-D marshmallow eyeballs and strawberry & cream flavored Dracula teeth.
Vishal Madhu, founder and owner of Innovative Bites, said: "Trolli is hugely successful in Europe and throughout America thanks to the brand's flair for trends and technical know-how. We are looking forward to replicating its success here in the UK for our customers."
Trolli was founded in 1975 and is based in Fürth near Nuremberg. It is owned by German firm Mederer, but Ferrara Candy holds rights to the brand in North America.
