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Cadbury launches new pampering range

05-May-2011

Related topics: Markets

Cadbury is venturing into beauty products with the launch of a branded pampering range in the UK.

Cadbury's Bliss chocolate bar

Cadbury's Bliss chocolate bar

The company said the move aims to attract young females and to support the luxury theme of the company’s Bliss bar brand.

The chocolate giant is partnering with beauty brand Anatomicals to introduce three limited edition products: Bliss Chocolate Truffle Bath Creme, Hazelnut Exfoliating Wash and Toffee Body Butter.

The items will be available exclusively through online clothing and beauty retailer ASOS and at high street store John Lewis.

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