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Cadbury spears buoyant liquorice market

12-Feb-2009

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Cadbury, the UK’s number one confectionery manufacturer, compounds its presence in the buoyant liquorice market, launching Bassetts Red Liquorice Allsorts this month.

Bassetts Red Liquorice Allsorts contain red liquorice and will replace Bassetts Fruit Allsorts "to maximise the sales potential for retailers within the growing Liquorice category," says the UK company.

A character called Betty will become the face of Red Liquorice Allsorts; just as the traditional Bassetts Liqourice Allsorts are known for Bertie Bassett, introduced to consumers in 1929.

The new product includes a Red Liquorice Betty sweet, as "a fun tribute to the new character", said the UK chocolate and sweets maker.

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