Bassetts Red Liquorice Allsorts contain red liquorice and will replace Bassetts Fruit Allsorts "to maximise the sales potential for retailers within the growing Liquorice category," says the UK company.
A character called Betty will become the face of Red Liquorice Allsorts; just as the traditional Bassetts Liqourice Allsorts are known for Bertie Bassett, introduced to consumers in 1929.
The new product includes a Red Liquorice Betty sweet, as "a fun tribute to the new character", said the UK chocolate and sweets maker.