The Hershey Godrej Indian joint venture has launched a new chocolate product for its Nutrine brand shortly after rumours surfaced of a possible split.
The companies have launched Nutrine Choco Rocko, a lighter chocolate snack product.
Hershey recently dismissed reports in the Indian press that it was set to sell its 51% stake in its Indian joint venture with the Godrej Group and tackle the market alone.
John P. Bilbrey would not comment on the future of the joint venture during Hershey’s Q1 conference call this week.
Speaking about Nutrine Choco Rocko, Mahesh Kanchan, VP and marketing and sales head of Godrej Hershey said: "Today consumers are looking at better and varied experiences and are open to products that converge benefits of multiple categories.
Hence the mantra is of category convergence and in Choco Rocko the consumer gets the benefits of Confectionery, Chocolate and Snacks all rolled in one. It is one of the few confectionery brands to offer a unique light munching experience".