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Hershey sues furniture firm over choc packaging

22-Oct-2008

Related topics: Markets

Hershey is suing a furniture company over a proposal to use a design featuring chocolate bar wrapping that looks similar to Hershey’s on its delivery trucks.

Art Van Furniture is holding an on-line election, where visitors can vote for their favourite of ten designs to grace the vehicles. The chocolate design has a sofa emerging from the packaging.

Art Van says “there’s nothing illegal about parody.” But Hershey begs to differ, saying the public is highly likely to be confused” and think the furniture firm is sponsored, endorsed or connected with Hershey.