SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

News > Markets

Read more breaking news

 

 
Loading...
key insights from food vision

Innovation for today: Digital tech empowers industry to innovate

By Nathan Gray+

04-Apr-2014
Last updated on 22-Apr-2014 at 13:18 GMT

The use of mobile technologies and social media to connect with real consumers can help manufacturers gain better innovation insights for today and tomorrow, says Chris Cornyn.

The use of social media and smart phones to gain ‘mobile insights’ from home consumers can lead to vital insights and innovations even in 'sleepy' food and drink categories, according to DINE Marketing founder and president Chris Cornyn.

Speaking to global industry leaders at the Food Vision event in Cannes, Cornyn warned innovation too often focuses on ‘blue sky’ thinking and long term projects, without considering simple refinements to products.

“Any time you talk about food innovation you have these things that you need to weigh, sort of pie in the sky, ten year’s out,” he told us during an interview at Food Vision. “But when we work with food companies, they want to innovate now, and they want to have things that they can go to market - not in seven years or ten years.”

Central to achieving these more immediate innovations is gaining real insights in to how consumers use and interact with your product, Cornyn said.

The DINE marketing president suggested a number of routes that manufacturers can take to start getting insights directly from consumers, adding that these insights will often drive immediate innovation and new product development.

Mobile insights for immediate innovation

Smart phones and the use of mobile technologies allow immediate interaction with real world consumers that can allow companies to get a clear idea of what people want or need. These can very quickly be fed back in to the innovation process in order to refine an existing product, said Cornyn.

“You might also explore that white space, of products ten years down the line, but a big thrust of what I really believe in is that you need to do both – you need to figure out insights to improve your existing products and then also insights to drive innovation long term.

“You can get insights from all over the world now, almost instantaneously, with mobile devices,” said Cornyn – who explained that the rise in mobile technologies like smart phones, and the increasing use of social media mean that it is easier than ever to get real consumer insights from anywhere in the world.

Candy packaging of the future

E-commerce and candy wrappers: How will online retail change confectionery packaging?

Jorge Izquierdo

Vice President, Market Development, PMMI

Bürkert FloWave dairy industry

Bürkert FloWave starts field tests in the dairy industry

Bürkert FloWave, which measures the flow of a liquid in a pipe, is being...

Beauty chocolate: Astaxanthin in functional confectionery

Beauty chocolate: Algatechnologies touts red seaweed for functional confectionery

Efrat Kat

Director of marketing and sales, Algatechnologies

Functional confectionery: What does the future hold?

Which big player will be first on functional confectionery scene?

Adrian Sagman

Vice president of international sales and marketing, Carmit Candy

Modified-atmosphere packaging in confectionery growing

Confectioners gravitating to modified-atmosphere packaging: Sealpac

Marcel Veenstra

Marketing and Communication Manager, Sealpac

Bosch launches ‘World first’ two-in-one biscuit machine

Bosch launches ‘World first’ two-in-one biscuit machine

Bosch Packaging Technology has launched a biscuit packaging line, which it claims is the...

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Relaxation chocolate: ‘We’ve got to chill out!’

Relaxation chocolate: ‘We’ve got to chill out!’

Victoria Barmina and Patrick Morris

DSM

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Better-for-you chocolate still a niche after cocoa flavanol health claim: Euromonitor

Lauren Bandy

Ingredients Analyst, Euromonitor International

Sustainability and health needs grow at ISM, says organizer

Sustainability and health needs grow at ISM, says organizer

Dietmar Eiden

Vice President of Trade Fair Management, Koelnmesse

Could working with an ingredient distributor drive innovation?

Could working with an ingredient distributor drive innovation?

Michel Faes

EMEA technical manager, food and nutrition techical centre, IMCD

Mondelēz aims to boost chocolate penetration

Mondelēz aims to boost chocolate penetration

Mondelēz International’s heat resistant chocolate, new product development and increased penetration in under-represented parts...

Key Industry Events

 

Access all events listing

Our events, Events from partners...

On demand Supplier Webinars

Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
All supplier webinars