Entitled ‘Eyebrows’, the campaign will be supported by a £3.7m (€3.8m) spend behind the TV advertising and a further £1m (€1.1m) spend behind cinema advertising from February.

'Eyebrows’ is the new Glass and A Half Full Production from Cadbury Dairy Milk. Previous productions 'Gorilla' and 'Airport Trucks' have driven awareness of Cadbury Dairy Milk with shoppers which, "when backed by good availability in store last year, continued to drive sales of Cadbury Dairy Milk, the UK’s biggest confectionery brand by more than 1.3 per cent," said Kate Harding, trade communications manager at Cadbury.

'Gorilla', adds the UK chocolate giant, received a number of accolades including the Cannes Golden Lion and the Grand Prix for Best Film in 2008.