US consumers chose their most popular chocolate brands in a recently published consumer study.
The 2012 Harris Poll EquiTrend (EQ) is an annual study of brand equity by Harris Interactive.
Harris compares the brand health of over 1,500 brands and analyses responses from over 38,500 consumers.
Brands score highly if the public is aware of the brand and would consider buying the product.
The study was conducted between January 31 and February 20 this year.
Photo Credit: 2012 Harris Poll EquiTrend