Following recent rumours, Britain's Cadbury Schweppes confirmed on Monday that it was in talks to buy the world's fourth-largest maker of chewing gum, Danish group Dandy, for an estimated £350 million (€572 million).
According to a Reuters report, the move demonstrates confectionery and soft drinks group Cadbury's growing interest in the chewing gum market, where sales growth is higher than in chocolate. The British group is also gearing up for a $4-billion-plus bid for the world's second-largest gum producer, Adams confectionery, later this year.