The National Confectioners Association (NCA) expects US Easter candy sales to reach $2.26bn this year as the later Easter gives retailers three more weeks to merchandize products.
Easter is the second largest season for US confectionery sales behind Halloween and ahead of Christmas.
An NCA survey found that 81% of US consumers will share or gift candy at Easter. It found that 87% of parents intended to buy or create Easter baskets, which are often filled with confectionery.
The NCA also gauged consumer preferences for chocolate bunnies, a holiday favorite. 66% of those surveyed said they preferred a solid chocolate bunny over a hollow one. The ears were found to be the first part of the product to be eaten by vast majority of chocolate bunny consumers.
In Germany, where the Easter hare has its origins, the Federal Association of the German Confectionery Industry (BDSI) said that 206 million chocolate bunnies were produced for Easter 2014, up 8.4% on last year – mainly because the festival was taking place almost a month later.