Aasted UK will handle direct contracts with UK customers. The business will be headed by area sales manager Tony Harding.
“I wish to develop and maintain UK customer relationships, and ensure greater awareness of the Aasted product range,” said Harding.
“I am looking forward to working together with customers to find the right Aasted solution for them," he continued.
The company said in a statement: “With the establishment of Aasted UK we wish to expand our presence within the UK market, providing closer cooperation and a better service to our customers.”
Aasted supplies a range of depositors, enrobers and cooling tunnels for the confectionery industry.