UK-based confectioner Cadbury is debating whether to stop using hydrogenated fat in its products. The move comes after health fears have been raised over the extensive use of the ingredient in confectionery and snack foods.

The chocolate maker said it would review all so-called trans-fats and other controversial ingredients.

High profile manufacturers have come under increasing pressure to cut down the amount of fat in their processed products. Kraft recently announced that it would make a concerted effort to improve the nutritional value of its goods.

The food giant decided to take decisive action to ward off any tobacco industry-style legal action launched against the company.

Cadbury told The Times newspaper that it would look at options to remove hydrogenated fats and examine how to extend products and different options for lower calories and more all- natural ingredients.

Hydrogenated fat is made by mixing hydrogen with vegetable fat and is used in order to prolong the shelf life of food. The ingredient is found in products including Boost, Caramel and Curly Wurly.