Mondelēz backs 'boldly British' Trebor mints redesign with $1.6m ad campaign

By Douglas Yu

- Last updated on GMT

Mondelēz appointed Bulletproof as its design agency in 2014.
Mondelēz appointed Bulletproof as its design agency in 2014.

Related tags Mentos

Mondelēz has revamped its packaging for its added sugar free Trebor Mighties product in collaboration with design agency Bulletproof and plans an extensive advertising campaign.

Trebor Mighties come in two flavors – mint and berry mint, and will be launching in UK retailers this month supported by a £1.2m ($1.6m) TV campaign as well as in-store activation and point-of-sales materials.

Units will also be sold in a flexible shelf-ready outer pack with hooks, allowing multiple sittings in store to drive maximum standout, according to Bulletproof.

British design

Having worked on the redesign of the Trebor brand last year, we wanted to create a bold and impactful design and name for this tiny mint format that would pack real visual punch on shelf. We explored a number of concepts that conveyed the power of the mint sensations while building on the Trebor equity of ‘Bold British Ambassadors of Mintyness’,” ​Bulletproof said.

"The final pack design features the iconic red Trebor star at the heart of the pack with shards of freshness echoing the mighty mint flavor inside. The result is a simple and striking design that’s boldly British in every way.”

Mondelēz appointed the agency to the design project following their work on the redesign of the Trebor brand in 2015, according to the design agency. It also recently redesigned Mondelēz's Stimorol gum brand​ after the Oreo​ owner said the packaging “was failing to stand out”.

Related news

Show more

Related products

show more

Enhance Food Safety with the Interceptor DF

Enhance Food Safety with the Interceptor DF

Content provided by Fortress Technology, Inc. | 19-Feb-2024 | Product Presentation

Tackling the unique challenges faced by confectionery manufacturers, the Interceptor DF metal detector surpasses all other systems on the market in identifying...

Machu Picchu Foods expands chocolate production lines

Machu Picchu Foods expands chocolate production lines

Content provided by Machu Picchu Foods: Contract manufacturer of chocolates and snacks | 02-Feb-2024 | Product Brochure

Leading Peruvian manufacturer Machu Picchu Foods debuts cutting-edge production lines for filled chocolate bars, truffles, and crispy wafer snacks.

Related suppliers

Follow us

Products

View more

Webinars