Mondelez develops holographic angle-dependent packaging

By Oliver Nieburg

- Last updated on GMT

Mondelez holographic angle-dependent packaging

Related tags Patent cooperation treaty Patent

Mondelez has filed a patent for chocolate bar packaging featuring multiple holographic images that change depending on the angle you look at the product.

The patent, filed by Kraft Foods, said that lenticular print and holographic images were well-known techniques, but angle dependent viewing properties in consumer goods were rare.

“This enables such product packages to be more interesting and more informative to the consumer, using viewing-angle dependent images,”​ said Kraft in the patent application.

It added such packages would “stand out from the background of other products on the shelf in a supermarket”.

Images at different degrees

Under the invention, a portion of the packaging features an area that can display different images that vary depending on the angle you observe the chocolate bar.

Kraft gives the example of a Milka bar that when viewed at 20° displays three dimensional mountains, at 40° an image of a cow and at 60° an image of the chocolate product itself.

MIlka hologram pack
Source: Kraft patent application

Patent application

The patent was filed under The Patent Cooperation Treaty (PCT), an international patent law treaty that allows a uniform patent to be considered by signatory national or regional authorities.

National and regional authorities that are signatories to the PCT will now decide whether or not to grant the patent.

For more detailed information on the Kraft’s invention, see its patent application HERE.

Related news

Show more

Related product

Enhance Food Safety with the Interceptor DF

Enhance Food Safety with the Interceptor DF

Content provided by Fortress Technology, Inc. | 19-Feb-2024 | Product Presentation

Tackling the unique challenges faced by confectionery manufacturers, the Interceptor DF metal detector surpasses all other systems on the market in identifying...

Related suppliers