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Special Edition: Consumer friendly confectionery packaging unwrapped

By Oliver Nieburg+

19-Mar-2014
Last updated on 19-Mar-2014 at 11:59 GMT

Striking shelf appeal with the latest technologies. ConfectioneryNews' special edition tracks the opportunities and challenges.
Striking shelf appeal with the latest technologies. ConfectioneryNews' special edition tracks the opportunities and challenges.

How can the modern confectioner curry favor with consumers and inspire loyalty through pack design?

We recently published a series of special edition articles exploring how manufacturers are enhancing the consumer packaging experience through interactive QR codes, easy opening features and portion controlled products.

We also ask if a recent surge in white packaging was damaging shelf appeal. Included are a few recent articles from our archives on the latest innovations.

Please click the links below, should there be an article that interests you:

 
 

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