Nestlé UK and Ireland has claimed it is the first major confectioner to make Easter egg packaging 100% recyclable.
The company now uses only recyclable cardboard and all rigid plastic for the windows of its Easter eggs has been replaced with compostable film.
The move, which took a total of six years, will save 726 tonnes of plastic waste going to landfill per year, based on the amount used by the firm to make Easter egg boxes in 2008.
The last products to be converted included the Yorkie, Munchies and Kit Kat Easter eggs.
David Rennie, managing director, Nestlé confectionery UK and Ireland, said: “Since the early 1990s, we have been reducing the amount of packaging we use through our global source reduction programme – eliminating unnecessary packaging and reducing weight while ensuring product quality.”
Richard Swannell, director of design and waste prevention at WRAP said: “It is packaging innovation like this that helps consumers minimise and recycle their waste effectively.“