Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.
Tic Tac has joined the likes of Coca-Cola and Heinz tomato soup by creating a microsite for people to create customized virtual packs online.
Mondelēz International owned Cadbury has exhausted all avenues of appeal to register a UK trademark for its Dairy Milk purple following an 10-year dispute with Nestlé.
Retailers’ clout in confectionery packaging decisions is mounting after consolidation in the retail sector, according to the editors of a National Confectioners’ Association publication.
How can the modern confectioner curry favor with consumers and inspire loyalty through pack design?
Hard to open wrappers have been cited as the largest consumer packaging frustration. How can confectioners make life a little easier without overpaying for elaborate opening features?
Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.
White packaging is on the rise globally, but it will be interesting to see how this plays out within the retail space, according to an industry commentator.
The UK Advertising Standards Agency (ASA) has dismissed complaints that a TV advert for Mondelēz International's Barny cake bar was an implied health claim and that it encouraged poor nutritional habits.
Banning junk food near schools, one of India’s biggest and long-running public health issues, seems like it will continue some more after industry officials and health activists on a court–appointed panel were unable to forge a common direction.
A Kraft Foods design expert is advising CPG professionals to remember that when it comes to influencing consumers to buy products, packaging leads the way.
The Association of Germany Confectionery Industry (BDSI) has urged the industry to choose plastic packaging that provides a protective barrier against carcinogenic mineral oils.
Gerhard Schubert has announced plans to grow its primary packaging product portfolio.
Velcro Industries has partnered with Dutch baked-goods brand, Bolletje, to integrate its Press-Lok Closure into its Kruidnoten cookie packaging.
Manufacturers can empower consumers to portion control their confectionery consumption by adding a reseal feature to packaging, says Printpack.
Clear Lam has launched holiday candy brand packaging with a sweet combination of flexibility, recloseability and sustainability.
Lightweighting and the move to shelf-ready packaging can be more sustainable, but also exposes delicate products such as biscuits to damage and any savings may be outweighed by extra pallet and shrink-wrap costs, writes Jane Gorick.
Flexible stand up pouches have gained significant traction in the confectionery industry this year, according to recent market research and interviews with packaging suppliers.
Confectioners should reduce portion sizes rather than reformulate since indulgent treats help us enjoy our diets, says a dietitian.
Technology will play a more prominent role in the on-going task to supply people with food in the next five to 10 years with intelligent packaging becoming more popular for getting data about shelf-life.
Bühler sets new standards of hygienic design with its five-roll refiner FinerTM V, which is equipped with new drive concept...