PVM India, which manufactures and markets confectionery brands such as Center Fresh, Alpenliebe, Mentos and Happydent, said the deal is also aimed at reducing its overall operational costs.

The collaboration will result in IBM designing and building a green data centre, providing networking infrastructure for the centre as well as offering end-to-end facilities management services, claims the technology giant.

IBM added that it will also help PVM India achieve energy efficiency to the tune of 17 per cent.