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Mondelēz announces CMO departure, new hires in consumer insights and packaging

Douglas Yu

By Douglas Yu+

26-Apr-2017
Last updated on 27-Apr-2017 at 10:23 GMT2017-04-27T10:23:38Z

Stefania Gvillo has been hired as Mondelēz's new global head of strategic insights.  Photo: Mondelēz
Stefania Gvillo has been hired as Mondelēz's new global head of strategic insights. Photo: Mondelēz

Mondelēz has announced its chief marketing officer (CMO) Dana Anderson has decided to leave the company. 

The marketing executive has been hired by media and advertising consulting firm MediaLink as its new CMO, according to a release.

Dana Anderson Photo: Mondelēz

Anderson’s departure opens up an opportunity to evolve the CMO role as part of Mondelēz’s larger marketing reinvention for its global power brands, including Oreo, belVita, Milka, Cadbury and Trident, the snack giant said in a release.

“Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilize breakthrough marketing in a rapidly changing global consumer landscape,” Mondelēz’s recently-hired chief growth officer, Tim Cofer , said.

The Wall Street Journal reported Anderson’s departure came weeks after Mondelēz’s former VP and head of global media, Bob Rupczynski, left for the role of head of media and customer relationships at McDonald’s.

In addition, Mondelēz named Stefania Gvillo as its new global head of strategic insights, and Jay Gouliard as its global head of packaging.

Gvillo worked at PepsiCo as VP of portfolio strategy and consumer insights prior to joining Mondelēz, while Gouliard has previously worked at multiple major CPG firms’ packaging division, including Coca-Cola, General Mills and Unilever, according to their LinkedIn profiles.

Mondelēz has experienced a struggling year with its full-year 2016 net revenue declining by 12.5%, ConfectioneryNew previously reported. The company will announce its Q1 results on May 2, 2017.

Barry Calpino

Source: ConAgra

ConAgra Brands recently hired Mondelēz’s former innovation executive Barry Calpino as its new VP of innovation, according to a release. Mondelēz is currently looking for a replacement for the VP of global platform innovation role.

ConAgra recently purchased Duke’s meat snacks and BIGS seeds maker Thanasi Foods for an undisclosed amount.

Calpino will focus on driving innovation and growth across ConAgra’s portfolio of brands, the company said.

“He will also be responsible for the direction and success of cross-functional teams made up of consumer insights, marketing, R&D, packaging, and design,” ConAgra added. 

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