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Mondelēz creates virtual chocolate store 'Cadbury Joy Deliveries' on Amazon India

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By Oliver Nieburg+

09-Aug-2017
Last updated on 10-Aug-2017 at 10:57 GMT2017-08-10T10:57:16Z

Exclusive personalized gifting products planned for Cadbury Joy Deliveries store on Amazon. ©iStock/jahcottontail143
Exclusive personalized gifting products planned for Cadbury Joy Deliveries store on Amazon. ©iStock/jahcottontail143

Mondelēz has teamed with Amazon in India to create a virtual chocolate & sweets store on the e-tailer’s online marketplace.

The virtual store will carry well-known Mondelēz products such as Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Bournville.

But the focus is on gifting and personalization.

The company has created exclusive e-commerce gifting products, which includes seasonal products for Raksha Bandhan and Diwali, as well as items for year round occasions with messages such as ‘Happy Birthday’, ‘Thank You’ and ‘Congratulations’.

Milestone toward $1bn online revenue target

Mondelēz said in a release the virtual store will help it meet its goal to reach $1bn revenues via e-commerce by 2020.

Abhishek Ahluwalia, e-commerce lead at Mondelez India said: “E-commerce is the fastest-growing channel for our business.

“…As a successful e-commerce giant, Amazon.in is the perfect platform to connect us with more consumers efficiently, which will help us capture consumers’ need.”

Mondelēz previously launched recent NPD - Cadbury Dairy Milk Marvellous Creations, Cadbury Fuse, and Cadbury Dairy Milk Silk Oreo – on e-commerce platforms before the new brands entered retail stores.

Growth forecast in Indian chocolate and e-commerce

Mondelēz led India’s chocolate confectionery market with a 49% value share in 2016, according to Euromonitor International.

The market research firm expects the Indian chocolate market will record a compound annual growth rate (CAGR) of +8% to reach INR 162bn ($2.5bn) by 2021 as chocolate availability grows in rural India.

Growth exceeds projections for the global market, which is projected to register a CAGR of +1.5% from 2016 to 2021, according to FoodTrending.

Mondelez India Foods Private Limited is headquartered in Mumbai and has factories in Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.

E-commerce accounted for 1.7% of 2016 retail sales in India, according to Statista. It projects retail e-commerce sales will register a CAGR of +23% up to 2021 with 329.1 million people projected to buy goods and services online in India by 2020.

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