SUBSCRIBE

Breaking News on Confectionery & Biscuit Processing

Trends > Emerging Markets

ISM 2013 Cologne

Barry Callebaut talks customization, certification and Petra Foods

By Oliver Nieburg+

13-Feb-2013
Last updated on 13-Feb-2013 at 13:56 GMT2013-02-13T13:56:51Z

Sofie De Lathouwer, marketing director, Food Manufacturers Western Europe for Barry Callebaut

Sofie De Lathouwer, marketing director, Food Manufacturers Western Europe for Barry Callebaut

Barry Callebaut speaks to ConfectioneryNews.com about a growing trend for customization, rising demand for certified cocoa and its $950m bid to acquire Petra Foods’ cocoa ingredients division.

Sofie De Lathouwer, marketing director, Food Manufacturers Western Europe for Callebaut told the site at ISM 2013: “People want to be seen and treated as an individual…You need to make products that they can customize themselves bringing their personality, bringing their identity into the product.”

She said that manufacturers should consider inclusions for chocolate or biscuits, fillings and decorations to bring out identity in products.

‘Demand for certification’

Barry Callebaut launched a new range of chocolate from Cameroonian origins at the show.

According to De Lathouwer, consumers are increasingly concerned about the origins of their cocoa. “But the first care they have, its sustainability and responsibility…there is more demand for certification,” she said.

Barry Callebaut claims that its presence in Cameroon allows it to source cocoa beans directly from local farmers, and to process them locally, in tune with consumers’ concerns about sustainability and responsibility.

Petra Foods deal

The company is awaiting final approval to secure a $950m deal to acquire the cocoa processing operations of Petra Foods based in Singapore.

It’s for the simple reason that we grow in chocolate and to grow in chocolate we need growing capacity - also production facilities in cocoa,” said De Lathouwer.

She added that Barry Callebaut needed to vary the cocoa origins it was capable of supplying and said that building new cocoa facilities cost both time and money, while Petra Foods existing facilities offered a ready-made opportunity.

We see from our side a lot of demand for chocolate [in Asia],” she continued.

Can consumers tell the difference between sustainable cocoa labels?

Vox Pop: Can consumers tell the difference between sustainable cocoa labels?

Many consumers struggle to tell the difference between cocoa certification program labels like Fairtrade...

Riclan Brazil calls for more African presence at Gulfood

Brazil candy firm Riclan calls for more African presence at Dubai tradeshow

Riclan candy company wanted to see more African firms and visitors at Yummex Middle...

Toffano coffee candy takes top spot in Yemen

Toffano coffee candy takes top spot in Yemen

Toffano has seen success with its coffee candy Café Gold and Brinq Bol Tutti-Frutti...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

5-c creator Serge Hercberg on nutrition logos, lobbies and conflicts of interest

Professor Serge Hercberg

Director of nutrition research, University of Paris 13

Leaf Brands on making candy ‘fun again’

Leaf Brands on making candy ‘fun again’

Leaf Brands says it is making candy ‘fun again’ by inventing products with names...

Active, intelligent packaging industry to double to €32bn by 2022

Active, intelligent packaging industry to double to €32bn by 2022

The active, intelligent packaging industry will double in size from €15bn in 2015 to...

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes to launch ‘Cola the Cat’ in the Middle East

Katjes plans to launch ‘Cola the Cat’ jellies in 2017 after a successful year...

Theegarten hermetically sealed chocolate wrappers

Theegarten says hermetically sealed chocolate wrappers protect against MENA's humidity

Theegarten Pactec showcased a multi-style packaging machine for chocolate and confectionery articles at Gulfood...

Fairtrade to review cocoa premium against farmer income study

Fairtrade to review cocoa premium against farmer income study

Fairtrade International plans next year to review its minimum price and premium for certified...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

KitKat white space opportunities in China, Vietnam and Pakistan

KitKat white space opportunities in China, Vietnam and Pakistan, says Nestlé countlines chief

Stewart Dryburgh

Global head of KitKat and chocolate countlines, Nestlé

Malaysia to double palm oil production by 2020

Malaysia hopes to double palm oil production by 2020

Kalanithi Nesaretnam

Minister, Embassy of Malaysia in Brussels

Sollich talks chocolate: Africa catch-up, Asia and South America boom

Sollich talks chocolate: Africa plays catch-up, Asia and South America boom

Africa’s chocolate market remains a little behind but Asia and South America are booming,...

Snacks and candy blur: NPD and retail fueling, says NCA

Is that a snack or a candy? ‘It’s so blurred now’, says NCA president

Snacks and confectionery have truly blurred from a product perspective and retail slant, says...

Candy innovation: Miniature, flavors but little on health, Euromonitor

Sweet innovation? Candy makers are sticking to what they know, says Euromonitor

For the most part, confectioners have continued to innovate in known areas like flavor,...

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Cocoa flavanol health claim milk drinks 'could soon be on the market': Barry Callebaut

Ieme Blondeel

Product and Process Development Engineer, Barry Callebaut

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

On demand Supplier Webinars

Confectionery Innovation Forum
William Reed Business Media
All supplier webinars